It’s difficult to mention how many emails an average person receives in a day. But roughly, we can say a lot, perhaps 100 or 200 emails per day. We ignore most emails except a few.
Have you ever noticed why we open those emails? There could be 5 potential reasons.
- It’s an email from someone you know, maybe your professor, manager, colleague, etc.
- It’s an important form of mail such as warning mail, official notice, or from the government or any financial institution.
- It can be a mail that promises to provide answers to your burning question.
- It could be a promotional email you can’t stay without opening.
- It could be an irresistible topic you are dying to learn about.
6 Key Elements To Winning Email Content Strategy
So, how would you design a compelling email marketing campaign that sells? The main point is to understand the goal of your campaign and the audience you are trying to reach. Once you are clear on these two facts, you are good at writing persuasive content for your marketing campaign. To make it easy, we have divided email marketing content into six sections. Let’s go through each section and make the content more engaging.
Clear and concise subject lines
Subject lines matter. This is the point where your audience will decide whether to open your mail or not. So, it should be clear and concise, describing the main benefit in 50 characters or less. A subject line must grab attention in 5 seconds or less.
Creative headlines that promise value
Once your audience opens your mail, you have achieved the one step to successful email content. Now, it comes to your email headline, which should keep the reader interested. If you confuse the subject line with the headline, clarify the difference before moving forward.
Email Subject line: It appears in the inbox list (before opening).
Email Headline: It appears inside the mail when opened.
Email headlines could be longer than 40-50 characters, but consider writing a concise headline that summarizes the content and fosters reading. The headline must contain the main message or benefits that engage viewers to scroll through the email.
Scannable content
People scan content before they read. Scannable content contains text and images. What’s special about it?
The difference between writing simple content with images and scannable content lies in content layout, formatting, and storytelling. It’s not about exploding images with a lot of words. It’s about giving value to your readers via storytelling techniques and the power of visuals.
Personalized content
People love it when you address them by their names. They feel more valued and respected. Leverage this human desire in your email marketing content strategy.
The best way to make your email more personalized is to segment your audience based on their names, interests, behaviour, and preferences. Create separate content blocks that address specific audience categories and then send them accordingly.
Urgency and scarcity
Provoke a sense of urgency or scarcity to increase perceived demand for the product or service you are promoting. People feel motivated to take action faster when they fear scarcity or limited time opportunities. Use urgency and scarcity in your content; for example, offer “flash sale”, “limited edition”, “sale ending in 24 hours”, “only 6 items left”, etc. These types of phrases influence the audience to act promptly. Remember, use urgency and scarcity in a good way. Avoid sharing fake urgent messages, or else your audience will mistrust you next time, and it will damage your brand image.
Actionable CTA
Last but not least, incorporating relevant and actionable CTAs adds the final touch to the best email marketing campaign. Encourage your audience to take action. Strategically place CTA buttons to motivate the audience to perform certain actions.
Other Important Ingredients of a Successful Campaign
High-quality visuals: Relevant, high-quality images and their strategic placement can make a visible difference in your email marketing message.
Mobile Optimization: Approximately 85% of emails are opened and read on mobile devices. Emails must be mobile-friendly.
Social proof: Add client testimonials or reviews to incorporate trust indicators for your audience.
A/B testing: Keep your email campaigns updated and aligned with your targeted audience preferences.
Conclusion
Looking to amplify your email marketing campaigns? Hello there. Stradigi the best digital marketing agency Dubai is here, the best email marketing agency Dubai. Leverage our email marketing team’s skills and expertise to boost email campaign results. Our team has years of experience crafting compelling emails that speak for themselves. Book a free consultation today and start your journey towards successful email marketing campaigns.
Frequently Asked Questions
Are email campaigns effective?
A resounding y:s, email marketing can be old but is a highly effective way to reach your targeted audience and get their attention. In fact, email marketing campaigns are 40% more effective than social media marketing.
How to get high conversion rates in email marketing campaigns?
Create a well-thought-out strategy for high-converting email marketing campaigns. Identify your audience, segment your email lists, write compelling headlines, personalize your content for your audience, do an A/B test to keep up with the trend, and add CTAs to your campaign. Do not forget to optimize your campaigns to be mobile-friendly.
What do successful email marketing campaigns look like?
A successful email campaign has a catchy headline that demands the audience’s concentration. It is customized according to the target audience, has a specific goal to attract audience engagement, includes CTAs, and contains content that values your audience.
